TAYLOR PULSIPHER DESIGN
Taylor Pulsipher Illustration & Graphic Design was rebranded in 2019 and updated in 2021 by Taylor Pulsipher with a complete identity overhaul and logo redesign. The logo is an outline drawing of the artist's face and the dual logo signifies the different hats she wears as a designer. The updated color palette leans more into neutral, complimentary colors as a departure from the previous pastel pink, blue, and green brand colors. The script is custom-made and the typeface has an open tracking and is either used in all caps or all lower case.