VISIT VANCOUVER USA
Since 2016 Taylor Pulsipher has been the sole designer (and current Art Director) for the nonprofit tourism bureau of Vancouver, Washington. She's been responsible for all printed and digital collateral ranging from email newsletter designs to marketing campaigns. In 2021 she took on a full internal rebrand of the company's 10 year old brand and logo including concept, direction, design, and execution. Full brand launch expected later 2021/early 2022. Below are examples of the depth and range of work created in her time with the company.
CAMPAIGN BRANDING & COLLATERAL DESIGN:
In 2016 created logo and branding, posters, coasters, table cards, digital & printed ads, and social media graphics for the annual dining month event, Dine the Couve. In 2020 conceptualized, directed, created, and photographed poster and promo images.
Refined and updated working logo concept for Savor the Couve and created branding, poster, collateral, and graphics for the first multi-month long event supporting rotating local nonprofit organizations and restaurants.
Conceptualized event and created logo, branding, graphics, and printed brew passport for the first annual Holiday Brews Passport to help support local breweries during a particularly difficult winter season with indoor dining restrictions in place.
Branded and created digital assets and advertisements for multiple Bandwango-hosted passports created to support local retail shops during the holiday and to get visitors to our outdoor destinations. Shop the Couve saw over 500 pass downloads and The Couve's Summer Spots launches July 2021.
In 2016 created logo and branding, posters, coasters, table cards, digital & printed ads, and social media graphics for the annual dining month event, Dine the Couve. In 2020 conceptualized, directed, created, and photographed poster and promo images.
Refined and updated working logo concept for Savor the Couve and created branding, poster, collateral, and graphics for the first multi-month long event supporting rotating local nonprofit organizations and restaurants.
Conceptualized event and created logo, branding, graphics, and printed brew passport for the first annual Holiday Brews Passport to help support local breweries during a particularly difficult winter season with indoor dining restrictions in place.
Branded and created digital assets and advertisements for multiple Bandwango-hosted passports created to support local retail shops during the holiday and to get visitors to our outdoor destinations. Shop the Couve saw over 500 pass downloads and The Couve's Summer Spots launches July 2021.
MULTI-PAGE LAYOUT & DESIGN:
In 2017, redesigned the original layout of the Event/Convention Proposals then redesigned again to match current branding in 2021. Fully editable PDF, 2 pages of general information and 1-3 hotel gril pages (depending on availability), printed and spiral-bound in-house. Educational brochure created to lobby for funding and shared with local business owners and stakeholders. Created to be printed but due to COVID was ultimately converted to an interactive PDF. Annual report updated annually and eventually fully redesigned in 2021. Printed 8 page, 2-up saddle stitch booklet with multiple infographs that's distributed to hundreds of local business owners, politicians, and stakeholders.
In 2017, redesigned the original layout of the Event/Convention Proposals then redesigned again to match current branding in 2021. Fully editable PDF, 2 pages of general information and 1-3 hotel gril pages (depending on availability), printed and spiral-bound in-house. Educational brochure created to lobby for funding and shared with local business owners and stakeholders. Created to be printed but due to COVID was ultimately converted to an interactive PDF. Annual report updated annually and eventually fully redesigned in 2021. Printed 8 page, 2-up saddle stitch booklet with multiple infographs that's distributed to hundreds of local business owners, politicians, and stakeholders.
MARKETING:
Helped conceptualize & direct, and personally designed five years of marketing campaigns ranging from digital banner ads across multiple platforms and printed ads in regional publications including a spread in 1889, to full bus wraps and billboards in the Olympia, WA and Portland, OR markets. Copy created in collaboration with Director of Marketing, art direction of photos and graphics created in collaboration with marketing team, and all design work created by Taylor.
Helped conceptualize & direct, and personally designed five years of marketing campaigns ranging from digital banner ads across multiple platforms and printed ads in regional publications including a spread in 1889, to full bus wraps and billboards in the Olympia, WA and Portland, OR markets. Copy created in collaboration with Director of Marketing, art direction of photos and graphics created in collaboration with marketing team, and all design work created by Taylor.
