Waterfront Marketing Campaign
The 2018 Vancouver USA Waterfront marketing campaign was created to promote the newly built waterfront and bring day travelers to Vancouver, WA from the Portland area. The marketing materials, created by Taylor Pulsipher, included print and digital billboards in key locations throughout Portland, TriMet bus advertising–full bus wraps and posters–as well as digital posters in key bus stop locations, regional print ads–Alaska Beyond, 1889, Meetings Today, Portland Monthly, Western Journey, Northwest Travel– including a double centerfold spread and back cover placement, digital ads through local news outlets including full-page take over of Portland Monthly's website, large-scale poster advertisements in Seattle-Tacoma International Airport, and various other promotional material.
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